Larissa has over 20 years of experience designing and driving growth through strategic outbound demand generation and Account-Based Marketing (ABM) campaigns at organizations ranging from startups to F500 companies.

Most recently, as VP of Field & Account-Based Marketing at Smarsh, Larissa led all outbound efforts for the newly launched Enterprise business unit. She was also the first Demand Generation hire at Skyhigh Networks, where she built out a team that contributed to a $1B valuation. She has also served in a number of marketing leadership roles at BlackBerry/Good Technology, HP Enterprise, and Symantec

Al has a distinguished career as a digital marketing leader, complemented by his offline experience, fostering long-term relationships through grounded communication.

As a Global Client Executive at LinkedIn, Al excels in building trust and nurturing enduring relationships with clients across diverse regions, including APAC, EMEA, LATAM, and NAM. His commitment to continuous learning ensures he stays at the forefront of industry trends and best practices.

Al's approach is marked by his ability to establish rapport and deliver effective marketing solutions, making him a trusted partner for businesses aiming to expand their digital footprint and achieve measurable growth

Ben has over two decades of experience as a strategic growth leader, specializing in aligning teams, simplifying technology, and driving revenue to enhance organizational capacity and capabilities.

As President of Velocity Strategy Solutions, Ben excels in leading change management, digital transformation, and data-driven decision-making across diverse sectors including technology, financial services, manufacturing, higher education, healthcare, consulting, and nonprofits.

Ben's expertise lies in identifying key priorities, building high-performing teams, and seamlessly connecting ideas to execution, resulting in remarkable outcomes and sustained success for his clients

Andrew has over 8 years of experience as a digital marketing expert, specializing in inbound marketing and demand generation.

As the Demand Generation Manager at KNIME, Andrew excels in content creation, lead nurturing, data management, and event marketing. His strategic and analytical insights have driven significant results for companies in the financial, legal, and automotive industries.

Andrew's passion for inbound marketing and his expertise in leveraging data to optimize marketing efforts make him a valuable asset in enhancing brand presence and generating demand

Dan is a marketing strategist, currently working as Executive Vice President at The Hoffman Agency, with over 20 years' experience working with some of the world's biggest, most complex B2B organizations.

He's a true integrated marketing pioneer with deep expertise in digital marketing, brand strategy, content marketing, Demand Generation, and qualitative research.

He has developed a unique integrated marketing methodology that focuses on delivering greater marketing ROI by clustering together marketing tactics from across PR, digital, creative, and ABM under a single multi-channel approach. This has enabled him to move seamlessly from repositioning billion-dollar tech giants to driving Demand Generation for seed capital start-ups.

Jennifer Leggio is a seasoned enterprise cybersecurity go-to-market professional with nearly 25 years of extensive experience. Her diverse career journey is marked by a relentless seeker spirit that has led to numerous successes, both as an executive and as an advisor. Known for her tenacity, strategic vision, and no-nonsense approach, Jennifer is also a strong advocate for truth, ethics, and the calculated risks necessary to disrupt the status quo and enhance diversity and inclusion in technology.

Jennifer's expertise includes ventures in build-to-exit, build-to-grow, and rebuild-for-strength business strategies. She excels in storytelling and developing content-driven, integrated programs that drive brand awareness and demand creation, ultimately leading to revenue generation. Jennifer also has a unique ability to leverage influencer relations to redefine markets or create new ones, earning her a reputation as a game-changer in the industry.

In 2019, Jennifer was recognized by SC Media for her aggressive advocacy for the ethical protection of security research and its application in business. She has spoken on this and other related topics at prominent events such as DEF CON, RSA Conference, Hack in the Box, Gartner Security Summit, and CyberMarketingCon, among others. Jennifer also contributes to an ongoing SecurityWeek column on the soft skills required for successful cyber business operations and writes the "Rising Tides" feature, which highlights individuals making a difference in the cybersecurity field

Bryan is dedicated to helping brands create authentic, human-centered marketing and copy. By refining messaging and ensuring consistency across all channels, Bryan ensures his clients’ brands are distinctive and true to their identity.

His expertise encompasses conversion copywriting, email marketing planning and strategy, product marketing, and content development and production, making him a versatile asset for any marketing initiative

Leslie Alore is the Senior Vice President of Marketing at Flexera, where she leads a dynamic team in creating scalable and impactful marketing experiences that drive significant business outcomes. Passionate about professional development, Leslie is deeply committed to helping others advance their careers, serving as a mentor, speaker, and advisor.

Her exceptional contributions to the field have earned her prestigious accolades, including recognition among the "Top Women in Marketing" by Ragan Communications and "Women of the Channel" by CRN. Leslie's leadership and dedication to excellence continue to inspire and shape the marketing landscape at Flexera and beyond

Bryce Roberts is a global marketing leader with over 11 years of experience in steering marketing teams at B2B SaaS companies. As the VP of Marketing at Logicbroker, Bryce excels in demand generation and go-to-market strategies, with a keen focus on marketing automation, intent data, and revenue cycle management.

His career includes significant contributions to high-growth events such as Oracle’s acquisition of NetSuite, several private equity exits, and the N-able spinoff from SolarWinds. Bryce holds an MBA with a specialization in innovation management from NC State University, underscoring his depth of knowledge and strategic acumen.

David Verwey brings extensive experience in incubating and growing technology and marketing businesses on a global scale. As the Chief Commercial Officer at INFUSE, David leads international growth and operations across EMEA and APAC, working closely with his team in the United Kingdom.

Andrew has over 8 years of experience as a digital marketing expert, specializing in inbound marketing and demand generation.

As the Director of Performance Marketing at Sama, Andrew excels in content creation, lead nurturing, data management, and event marketing. His strategic and analytical insights have driven significant results for companies in the financial, legal, and automotive industries.

Andrew's passion for inbound marketing and his expertise in leveraging data to optimize marketing efforts make him a valuable asset in enhancing brand presence and generating demand

Angela has over 20 years of experience in spearheading B2B SaaS marketing strategies that drive demand generation and elevate brand visibility.

As the Senior Demand Generation and Field Marketing Leader, UKI & North America at Strada, Angela excels in creating and implementing effective marketing strategies while providing practical, hands-on support to businesses. Her extensive career in B2B tech marketing includes senior in-house roles as well as running her own marketing consultancy, where she has worked with startups, SMEs, and channel partners. Angela's blend of strategic vision and pragmatic approach helps organizations achieve their marketing objectives and stand out in competitive markets

Arpine brings a wealth of expertise in marketing automation, demand generation, and conversion optimization to her role, driving impactful results for organizations.

As the VP of Global Demand Generation at ThreatConnect, Arpine leverages her extensive experience in advertising, communications, and digital marketing to enhance demand generation efforts on a global scale. Her career spans various roles in journalism, writing, and event management, providing her with a unique perspective on consumer behavior and social psychology.

Arpine's specialties include copywriting, creative writing, online marketing, SEO, PPC, and the use of tools such as Eloqua to optimize marketing campaigns. Her multifaceted background enables her to craft compelling marketing strategies that effectively engage and convert audiences

Dennis Yu is the Chief Technology Officer at BlitzMetrics and the co-author of the Amazon #1 best-seller, The Definitive Guide to TikTok Ads. With extensive experience in digital marketing, Dennis has managed over a billion dollars in Facebook ads across various agencies. Known as the "million jobs" guy, Dennis is on a mission to create one million jobs through hands-on social media training in partnership with universities and professional organizations.

Dennis has been featured on major media platforms including CNN, the Wall Street Journal, Washington Post, NPR, and the LA Times. His diverse client portfolio ranges from global brands like Nike, Red Bull, and the Golden State Warriors to local businesses such as real estate agents and dentists. Dennis has shared his expertise at more than 750 conferences across 20 countries, accumulating over 6 million miles of travel over the past 30 years. Dedicated to his mission, he speaks for free at events that support job creation, provided business class travel is covered

Alison Hill is a veteran B2B demand generation marketer with a full-funnel marketing toolkit, helping grow organizations to both acquisition and IPO.

As founder and principal strategist of 3H Marketing, Alison thinks in the long-term but acts in the “now” - in other words, you need to get the pipeline flowing but also have a roadmap so you don’t have to unwind future complex issues.

Dan Dillon is an experienced software and technology marketing executive known for leading and executing strategies that drive profitable revenue growth. As the Chief Marketing Officer at Xcite Automotive, Dan leverages his deep expertise in nurturing growth for seed, Series A, and private-equity-backed companies. His extensive experience includes collaborating with boards, investors, M&A teams, analysts, and the press.

Dan's impressive track record features five early-stage companies successfully acquired by strategic partners and private equity. His ability to work across all facets of business growth and acquisition strategies underscores his capability to deliver exceptional results

Emma Westley leads the marketing team at DCX, a company on a mission to redefine outsourcing. With over 20 years of experience in the industry, Emma is passionate about creating achievable and scalable marketing and go-to-market (GTM) strategies. At DCX, she collaborates closely with the sales, customer experience, talent acquisition, culture, project management, and finance teams to develop marketing strategies and processes that drive the company's impressive growth.

Emma’s career has taken her through global corporations, fast-paced agencies, and hyper-growth startups, providing her with a unique perspective on various GTM specialisms, including B2B GTM Strategy, Brand Awareness, Demand & Lead Generation, Marketing & Sales Alignment, MarTech Stacks, Automation & Processes, and others.Emma's extensive experience and strategic vision make her an invaluable asset in driving DCX's marketing initiatives and supporting its exceptional growth trajectory

Franck Ardourel is a highly experienced Fractional CMO, Tech Advisor, and Customer Experience (CX) Consultant with over 25 years of expertise in digital growth and transformation. Franck is known for his innovative, customer-focused strategies that leverage AI and data-driven insights to enhance customer experiences. His extensive work spans B2B SaaS, e-commerce, and global markets, where he drives impactful go-to-market (GTM) strategies and ROI-focused execution.

Beyond his executive roles, Franck contributes to the academic community, teaching CX, digital marketing, and technology at Santa Clara University's Leavey School of Business MBA program. He is also a prolific author, having published three marketing books that aim to advance the marketing field and inspire future marketers. Franck’s comprehensive expertise and thought leadership make him a driving force in the world of digital marketing and customer experience

Drew Hudgins is a marketing coach and strategist who specializes in helping certified coaches, consultants, and service agencies effectively communicate their value through his custom "Proprietary Method." This method can be employed in one-on-one sales pitches or integrated into automated systems such as sales copy and video scripts.

Drew's unique talent for crafting impactful sales strategies has consistently delivered remarkable results for his clients

Greg Campbell serves as the Head of Strategic Growth at INFUSE, where he utilizes over 14 years of varied marketing and sales experience to propel clients' demand growth journeys. Greg has developed his expertise in core strategy, demand generation, account-based marketing (ABM), and marketing operations across both startups and global enterprises.

A passionate advocate of continuous learning, Greg excels in collaborating with teams and individuals to identify and implement growth and optimization strategies. His leadership style champions open-mindedness and the exploration of innovative ideas beyond conventional boundaries. Greg strongly believes in the power of diverse skill sets coming together to achieve remarkable results, making him a pivotal force in the strategic growth initiatives at INFUSE

With over 15 years of professional experience in marketing, Hannah Shain leads the internal creative, branding, demand generation, and revenue marketing initiatives at Relo Metrics. She is responsible for driving pipeline growth, enhancing lead velocity, and building a lovable brand.

Hannah's multifaceted role allows her to engage in a variety of marketing disciplines, including marketing operations, sales enablement, digital campaigns, paid media, public relations, creative development, brand management, content creation, customer advocacy programs, client relations, account-based campaigns, field marketing, community management, and market research.

Her comprehensive skill set and strategic vision make her an invaluable asset to Relo Metrics, propelling the company's marketing efforts and fostering substantial growth

Heather Hurd is the Chief Marketing Officer and founder of Dusk Marketing, with over a decade of experience in brand and content marketing. Heather's career began as a copywriter, and she has since led outstanding teams across various industries, including fashion, retail, nonprofits, tech, and fintech.

An American by birth, Heather now calls the Netherlands home. She excels in leveraging the power of storytelling for better marketing outcomes and is available for further insights and tips via LinkedIn

Kingsley Willis is a seasoned video production expert with over a decade of experience in creating custom-branded content for B2B clients in the tech sector. As Visual Media Advisor of iah.fit & Director of Video Strategy and Founder of Kingsley Kreative, Kingsley specializes in developing unique and tailored video strategies that resonate with clients' specific objectives and audience needs, rejecting generic templates for more personalized solutions.

A senior-level editor and motion graphics artist, Kingsley has produced thousands of launch videos, trailers, sizzle reels, music videos, and short films across a diverse range of companies.

From live-action to 3D animation, Kingsley brings stories to life with a distinctive creative touch. He is committed to leveraging technology to deliver visually stunning and compelling content that drives results for his clients, ensuring their messages are both impactful and memorable

Gary Maggiolino is a data-driven leader who thrives on innovation and brings extensive experience in end-to-end marketing strategy, processes, and execution.

As the Senior Manager of Global Marketing Technology, Gary leads the evolution, change management and optimization of InterSystems’ global marketing technology portfolio, including the selection, implementation, integration, and adoption of internal and external technologies supporting lead generation, inbound/outbound marketing, governance and compliance, ABM/performance marketing, and sales enablement programs, and reporting and analytics

Christopher Mitchell is a seasoned marketing professional with over 7 years of experience in cybersecurity marketing.

As the Senior Global Campaigns Manager for Cloud Security at Google, Christopher excels in demand generation, successfully implementing and scaling digital programs across nurture, webinars, advertising, and more. His expertise has garnered industry recognition, including the 2020 Killer Content Award for Best Nurture Campaign, presented by The Demand Generation Report. Christopher's strategic approach and proven track record make him a valuable asset in driving impactful marketing initiatives within the cybersecurity landscape

Bukola brings over ten years of experience as a full-stack B2B/B2C marketing leader, specializing in martech, campaigns, and data optimization.

Currently serving as Senior Partner Marketing Manager at Expedia, Bukola excels in creating customer-centric campaigns and data-driven solutions. Her expertise includes optimizing global marketing campaigns across various industries using CRM, AI, Salesforce, Marketo, Google Analytics, and AWS. Bukola's passion for leveraging technology and data to drive impactful marketing strategies makes her an invaluable asset in enhancing brand engagement and achieving measurable results

Phelim O'Halloran is a marketing expert and leader with over 15 years of experience in digital marketing, strategy, and management. He has worked with major multinational corporations, including eBookers, Groupon, and Indeed, gaining extensive expertise in branding, advertising, CRM, digital marketing, technology, and analytics.

In 2022, Phelim transitioned from roles in large international companies, such as Orbitz Worldwide, Groupon, and Indeed, to focus on leveraging his skills closer to home. Now, as the Owner and Marketing Consultant of Alcomis.ie, his passion lies in helping the charity sector and small to medium-sized companies achieve their goals. Phelim also actively contributes to his community as a Board Trustee for Youth Work Ireland Meath.

Fara Rosenzweig, VP of Marketing at Rapport by Speech Graphics, is an Emmy Award-winning marketer with over 20 years of industry experience. Known for her creative spark and analytical mind, Fara excels in Go-To-Market strategies, turning bold ideas into impactful, data-driven results. She revitalizes brands with her strategic prowess and fearless execution

Christina Pasquale is a B2B marketing professional specializing in demand generation and account-based marketing (ABM) strategies that drive measurable growth for technology and consulting firms. In her role as Marketing Manager at Presidio, Christina has a proven track record of success, including a high-impact ABM initiative targeting a Fortune 500 company. She led a multi-channel strategy that not only created new contacts and secured key meetings but also resulted in closing a multimillion-dollar opportunity.

Christina's expertise includes harnessing data across multiple digital marketing platforms, implementing collaborative cross-functional strategies, and strengthening customer relationships to accelerate the sales pipeline. Skilled in Salesforce, marketing automation, and account management, she excels at translating data into actionable insights and optimizing ROI. Christina’s experience spans various domains such as cybersecurity, SaaS, SEO, white-glove ABM, and intent-based marketing, where she consistently develops campaigns that align with broader organizational goals

Catherine Vlaeminck is a seasoned B2B marketing strategist and Fractional CMO at Flex CMO, with proven experience in the technology industry. She is highly skilled in demand generation and Account-Based Marketing (ABM), leveraging her expertise to drive impactful marketing strategies and results for her clients

Carson Spitzke is the Founder of Spitz Solutions, a PR agency based in Calgary. Renowned as the go-to agency for getting financial advisors featured in prestigious publications such as Forbes, Fortune, AP News, Yahoo Finance, and Business Insider, Spitz Solutions specializes in elevating the profiles of financial professionals.

With a focus on generating consistent client leads, Carson and his team ensure that their clients can devote their time to nurturing and building relationships with their current clients

Jan Bryson is a seasoned B2B marketing and communications leader with a proven track record in developing strategic marketing plans, crafting compelling messaging and content, and driving impactful results. Her extensive career includes senior roles at software and technology companies, ranging from small startups to industry giants like IBM and Amazon Web Services.

Jan's expertise lies in her ability to navigate various business landscapes and lead marketing efforts that resonate with target audiences. Her experience across diverse organizational settings uniquely positions her to deliver significant value, consistently enhancing brand presence and achieving marketing objectives

Joe Apfelbaum is the visionary CEO and founder of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. As a business strategist, LinkedIn expert, and Certified Google Trainer, Joe leverages his extensive expertise to deliver powerful insights across seminars, webinars, and articles focusing on digital marketing, professional networking, and personal development.

Joe is the author of several impactful books, including "High Energy Secrets," "How To Lose 95 Pounds and Keep it Off," and his latest release, "High Energy Marketing." He also hosts the renowned podcast "The Breakthrough Maze," where he helps entrepreneurs transition from frustration to 'Mojovation' through practical coaching. Joe's expertise and dynamic approach have led to numerous guest appearances on popular podcasts, solidifying his reputation as a leading figure in B2B marketing and professional development

Jonathan Henault serves as the Head of Brand and Content at Kentico, where he leverages his diverse background in music, publishing, and marketing to create engaging digital experiences. With a passion for storytelling and technology, Jonathan plays a pivotal role in defining Kentico’s voice while also mentoring his colleagues. He excels at connecting innovative ideas, developing powerful narratives, and leading teams toward creative success

Jeff Cleasby is the VP of Strategic Accounts at INFUSE, where he leverages a powerful combination of passion and strategy to champion the unique needs of each client, avoiding one-size-fits-all solutions. His approach focuses on incrementally increasing brand exposure and delivering ROI-driven results.

Jeff has a unique ability to grasp and hold two competing notions with equal conviction, allowing him to solve complex problems effectively. His expertise helps clients build robust solutions to challenges, optimize return on investment, and enhance overall business efficiency and function.Well-versed in social media and networking, Jeff successfully engages the right channels to deliver faster, more targeted results while keeping projects within budget. His strategic vision and problem-solving acumen make him a pivotal asset in driving client success at INFUSE

Jasmina Shappy is a dynamic marketing operations leader known for her unique ability to blend efficiency with creativity. She has spearheaded marketing and sales operations initiatives that have successfully scaled revenues by more than 10x.

Jasmina is a firm believer in the powerful synergy between sales and marketing, comparing it to summiting a challenging mountain trail - both essential for reaching new heights in business. Her innovative approach and strategic vision make her a driving force in achieving exceptional business growth and operational excellence

Jill Marguette is an accomplished demand generation leader with 10+ years of experience driving global marketing success in startup environments. She creates integrated campaigns that increase demand, accelerate revenue, and fuel business growth, with a strong track record of delivering measurable results. As a Head of Marketing at Fidelity Private Shares, Jill is a firm believer in aligning marketing and sales to maximize impact, leveraging marketing automation and building high-performing partner programs to scale outcomes. Passionate about growth and impact, she brings strategic focus and executional excellence to every stage of the demand engine.

Mason Cosby is the Strategic Advisor and Founder of Scrappy ABM, a company renowned for its expertise in constructing playbooks, programs, and podcasts that generate millions in revenue. Under Mason's leadership, his team has helped clients achieve remarkable success, including the launch of a podcast that became the #1 marketing podcast in the U.S., generating over $1.5 million in revenue in its first year.

Mason's strategic acumen is reflected in his personal achievements, having generated over $8 million in sourced revenue with an impressive 16X ROI on headcount, technology, and media spend. His innovative approach and profound impact on marketing strategies make him a distinguished leader in the field of account-based marketing

Bryce Roberts is a global marketing leader with over 11 years of experience in steering marketing teams at B2B SaaS companies. As the Vice President of Marketing at Quantum Workplace, a data protection and cybersecurity firm, Bryce excels in demand generation and go-to-market strategies, with a keen focus on marketing automation, intent data, and revenue cycle management.

His career includes significant contributions to high-growth events such as Oracle’s acquisition of NetSuite, several private equity exits, and the N-able spinoff from SolarWinds. Bryce holds an MBA with a specialization in innovation management from NC State University, underscoring his depth of knowledge and strategic acumen

Jessica Dahan is an accomplished marketing executive with a deep passion for Go-To-Market strategies, data-driven insights, and inspirational leadership. With 20 years of experience across the UK, France, and Australia, Jessica has a proven track record in building, developing, and leading high-performing teams.

Her expertise spans both B2B SaaS and B2C environments, where she excels in growing marketing operations. Jessica is adept at planning, delivering, and measuring the performance of integrated, multi-channel, customer-centric marketing programs, ensuring impactful and measurable results

Matt Dalton is the EMEA Strategic Head of Channel at INFUSE, bringing over 10 years of experience in B2B technology media. With a background in leadership roles across sales and marketing, including print, events, digital media, and demand generation in the partner marketing space, Matt has a comprehensive understanding of the industry.

At INFUSE, Matt is instrumental in building and launching the specialist channel division, focused on creating and executing demand generation solutions tailored specifically for partner marketers. Through his strategic expertise, Matt drives impactful marketing initiatives that support partner growth and success