Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
In this episode of the INFUSE webcast, Larissa Ban discusses the strategic approach of creating and repurposing content for Account-Based Marketing (ABM).

The discussion covers how to align sales and marketing teams, personalize content for different stages of the buyer’s journey, and use tools like intent data and SDR outreach to engage target accounts more effectively.

The expert also shares insights on how AI can support content creation, the role of gifting platforms in ABM campaigns, and how to measure success using Account Qualified Leads (AQLs) and reengaged leads. With practical examples and real-world strategies, this episode offers valuable takeaways for marketers looking to enhance their ABM efforts
  • 1 webcast (35 min)
  • 1 PDF
This webcast—and the rest of INFUSE Academy—is available for free to INFUSE clients and partners.

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Our Expert

Larissa Ban has over 20 years of experience designing and driving growth through strategic outbound demand generation and Account-Based Marketing (ABM) campaigns at organizations ranging from startups to F500 companies.

Most recently, as VP of Field & Account-Based Marketing at Smarsh, Larissa led all outbound efforts for the newly launched Enterprise business unit. She was also the first Demand Generation hire at Skyhigh Networks, where she built out a team that contributed to a $1B valuation. She has also served in a number of marketing leadership roles at BlackBerry/Good Technology, HP Enterprise, and Symantec