In an increasingly crowded B2B landscape, standing out requires more than just solid product features. It demands creative, consistent, and strategy-aligned differentiation. In this webcast, you will learn how to harness the power of pattern interrupts: unexpected, attention-grabbing tactics that cut through the noise and shift audience perception. From brand-aligned award shows and rap-style product explainers, you will see how unconventional thinking, grounded in clear product positioning, can elevate awareness and generate demand.

You’ll also learn how to identify where your playbook looks like everyone else’s, how to test and scale creative bets, and how to map these efforts to real impact through demo requests, brand search growth, and sales pipeline shifts. Whether you're at a startup or a mature GTM team, this webcast offers a practical, test-and-learn framework for turning visibility into measurable success.