Who is this for?
  • Business owners
  • Marketers
  • Managers
  • Sales representatives
In this webcast, we draw on the expertise of Michael Thyne, a Demand Generation and Account-Based Marketing professional with over 20 years of experience in the B2B tech industry.

We delve into the management and development of Sales Development Representative (SDR) and Business Development Representative (BDR) teams, covering a range of topics related to these roles in today's business landscape. The webcast explores the viability of SDR and BDR roles, the importance of thorough training, coaching, and certification, and the innovative integration of AI and other tools in SDR/BDR processes. Additionally, the discussion delves into effective strategies for retention and enablement.

Gain a deeper understanding of how to manage and develop your SDR and BDR teams effectively, ensuring they are well-equipped to bridge the gap between lead generation and sales qualification
  • 1 webcast (40 min)
  • 1 PDF
This webcast—and the rest of INFUSE Academy—is available for free to INFUSE clients and partners.

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Our Expert

Michael Thyne is a seasoned Demand Generation and Account-Based Marketing professional with over 20 years of experience helping technology companies design, build, and implement effective go-to-market strategies to drive organic growth. Throughout his career, Michael has successfully managed multiple BDR/SDR teams across a spectrum of company sizes, including teams of 2-3 for startups and teams of 30+ for global SaaS enterprises.

Michael's core philosophy centers on the belief that creating a successful BDR/SDR function requires a collaborative effort from sales, marketing, product, and HR teams. He emphasizes that the success or failure of these teams hinges on the level of support and continuous training they receive from management. Recently, as an Independent Consultant, Michael continues to leverage his extensive experience to help companies optimize their demand generation and account-based marketing initiatives