Who is this for?
  • Business owners
  • Marketers
  • Managers
  • Sales representatives
Digital transformation is no longer optional but it’s not about tools alone. In this webcast, Colin Day draws on decades of experience in technology and marketing leadership to explain what effective, revenue-focused MarTech transformation looks like in practice.

You’ll learn how modern B2B buyers engage long before speaking to sales, why integrated marketing, sales, and RevOps systems matter, and how alignment around shared KPIs and attribution drives impact. The expert also explores the realities of building a MarTech stack, improving data quality, using personalization responsibly, and leveraging social and AI to influence real business behavior.
  • 1 webcast (22 min)

Our Expert

Colin Day brings over 35 years of experience in MarTech and FinTech, focusing on innovation, strategy, and growth. His career highlights include 18 years at FIS, founding Magnetic North Associates, and his current role as Managing Director of EMEA and Vice President of Business Development at Oktopost. Colin specializes in aligning technology with business goals and ensuring solutions provide measurable results.

He is passionate about the role of social media in B2B marketing, co-authoring "The Social B2B Organization" to help businesses leverage social media for better engagement and effective marketing strategies. Colin believes that successful B2B interactions rely on adapting to new social dynamics. He welcomes discussions on driving practical change and achieving business success in a digital age.