Who is this for?
  • Business owners
  • Marketers
  • Managers
  • Sales representatives
AI is quickly becoming a powerful tool in account-based marketing, but using it effectively requires more than just new tech. In this webcast, Christian Weiss shares his perspective on how to combine AI-driven insights with human judgment to deliver truly effective personalization.

The expert explores how to align with leadership and sales, transition from MQLs to marketing qualified accounts, and use AI to prioritize target accounts based on real intent signals. He also discusses the importance of clean data, avoiding over-reliance on automation, and building privacy-first strategies across global teams. This webcast offers practical insights for applying AI thoughtfully to scale your ABM strategy while staying focused on what matters most: relevance, timing, and engagement.
  • 1 webcast (33 min)

Our Expert

Christian Weiss studied Architecture and Business and has spent his entire professional life in various marketing roles. Located in Munich, Germany, he has worked for nearly 19 years at Autodesk, a global leader in design and making software. As a member of the global core team that pioneered and implemented Account-Based Marketing (ABM) at Autodesk around eight years ago, Christian has been instrumental in scaling ABM efforts from one-to-one up to one-to-many.

Today, he leads the global Center of Excellence for ABM. ABM strategies, especially fostering close collaboration with sales teams for success, are his true passion. Throughout his journey, Christian has faced both challenges and successes, gaining invaluable insights along the way.