We explore how startups and scale-ups can operationalize Go-To-Market as a business-wide system. The discussion highlights the difference between revenue operations and an operating system, why cross-functional collaboration beats siloed execution, and how aligning all business units, from product and finance to sales and customer success, helps accelerate strategic growth.

We also delve into the 5-step methodology Paul uses to help companies assess, research, ideate, strategize, and execute more effectively. He shares insights into common growth-stage pitfalls, like over-reliance on RevOps tooling and misaligned KPIs, and how to break cultural habits that hinder cohesion. Through real-world stories, you will learn how client experience, consistent feedback loops, and cross-team alignment become the flywheel for scaling.