Email Marketing

This course explores the evolution, strategy, and impact of Email Marketing as a powerful B2B channel—from its historical milestones to advanced tactics for engagement, automation, and omnichannel integration. You’ll learn how to craft high-performing campaigns, optimize the buyer journey, and align sales and marketing teams to boost conversions and build lasting client relationships.
  • 10 video lessons (50 min)
  • 3 PDFs
  • Learning Activity & Quiz
Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers

Experts

Bukola Odunaiya

Full stack B2B/B2C
marketing leader

Angela Cattin

Senior Field Marketing Leader, UKI & North America, Strada

Drew Hudgins

Marketing Coach, Strategist, and Founder of The Hudge Factor

Course curriculum

Lesson 1.
Email Marketing as a marketing channel
Before implementing emails within broader marketing strategies, it is important to understand the challenges and advantages tied to using this marketing channel. In this lesson, we will explore Email Marketing as a timeless classic that is continuously evolving to stay effective in the changing landscape of B2B marketing
Lesson 2.
Best practices for optimizing email engagement
Sending the right emails to the right audiences at the right times is a key aspect of effective email campaigns. In this lesson, you will discover techniques for measuring and optimizing email campaigns, as well as the benefits of using email automation to streamline outbound Email Marketing to prospective clients
Lesson 3.
Email Marketing as part of an omnichannel strategy
As single-channel marketing campaigns are rarely effective, it's necessary to pair emails with other outreach methods to create a smooth buyer experience that goes beyond the inbox. In this lesson, you’ll discover more about integrating Email Marketing as a part of an omnichannel strategy, which requires the alignment of multiple teams' efforts within the organization