Effective Demand Generation in B2B marketing is not possible without building trust and keeping promises. In this webcast, Andrei Faji explores how brand trust, emotional resonance, and cross-functional alignment build long-term loyalty in B2B marketing. You’ll learn why brand must be treated as a company-wide strategy, not just a marketing function, and how to cultivate it through every touchpoint: from marketing and sales to onboarding, customer service, and support.

We'll unpack insights around perception, status, and behavioral science, dive into practical techniques like moment mapping and reverse benchmarking, and highlight the operational shifts required to align brand with experience. Through real-world examples and stories, you’ll come away with a holistic framework for building trust that scales.