Storytelling in B2B Marketing

This course uncovers how B2B marketers can harness storytelling to craft relatable, emotionally engaging narratives that resonate across the buyer’s journey. You’ll learn practical strategies to humanize your brand, simplify complex ideas, and tailor authentic, multi-channel stories that connect with audiences at scale.
  • 10 video lessons (52 min)
  • 1 tool
Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers

Experts

Paige Arnof-Fenn

Founder and CEO of
Mavens & Moguls

Emma Westley

VP Marketing, DCX

Joseph Saunders

Content Marketing Manager, INFUSE

Michael Phelan

Principal and Founder,
Go-to-Market Pros

Course curriculum

Lesson 1.
Stories that empower the world of B2B
In one way or another, we are all familiar with the power of storytelling as a way to make your message relatable and get an emotional response from an audience. B2B marketing can also benefit from storytelling, but its application is a bit different – the focus is on understanding your audience and creating and delivering content that resonates with them by following the trajectory of their buyer journey and addressing their pain points in an authentic way. 
Lesson 2.
How to win your B2B audience with storytelling
In this lesson, you will learn how to apply storytelling structures, humor, visual elements, gamification and other aspects effectively to make your story successful in the B2B world.