Partner Marketing - Onboarding and enablement

This course explores how to build strong, high-performing partner ecosystems through effective onboarding, enablement, and performance optimization. You’ll learn how to equip partners with the right tools, training, and support to drive mutual growth and long-term success. 
  • 13 video lessons (1 h)
  • 2 guides
  • 3 learning activities & quiz
Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers

Experts

Louise Grant

Founder & Director, Loucerna

Course curriculum

Lesson 1.
Partner onboarding
In this lesson, you’ll explore how structured onboarding approaches can accelerate partner engagement and set the stage for lasting success.
Lesson 2.
Partner enablement
In this lesson, you’ll explore how ongoing enablement - from sales tools to MDF programs - empowers partners to perform, grow, and become strong brand advocates.
Lesson 3.
Optimizing partner success
In this lesson, you’ll explore how to measure, analyze, and enhance partner performance by focusing on meaningful KPIs, feedback loops, and scalable best practices.