This course unpacks the power of Omnichannel Marketing in modern B2B strategy—why it's more than just being everywhere, and how true channel integration enhances buyer experience, brand relevance, and demand performance. From strategy building to tech-stack optimization, you'll learn how to meet your clients where they are—and continue the conversation seamlessly.
9 video lessons (48 min)
2 guides
Who is this for?
Marketers
Sales representatives
Business owners
Managers
Experts
Christina Pasquale
Strategic Marketing Manager, Okta
Whitney Powell
Global Client Executive, LinkedIn
Nathan Burke
Chief Marketing Officer, 7AI
Course curriculum
Lesson 1. To MULTIchannel or OMNIchannel, that is the question
Omnichannel Marketing helps create personalized client experiences through the organic flow of information across multiple marketing channels and platforms.
This lesson outlines the key components necessary for successful Omnichannel Marketing implementation.
Lesson 2. Building an Omnichannel Marketing strategy
This lesson presents the key steps of building Omnichannel Marketing strategies for B2B brands. It stresses the importance of mapping the buyer’s journey, creating an integrated marketing plan, and measuring performance to drive optimizations. It also discusses the advantages of partnering with a demand generation company for building a successful Omnichannel strategy.
