Who is this for?
  • Business owners
  • Marketers
  • Sales representatives
  • Managers
In this insightful webcast, Rob Griffin explores contemporary B2B marketing trends and strategies, highlighting the importance of understanding buyer personas and utilizing digital tools to enhance sales pipeline velocity.

Rob covers key topics, including the convergence of B2B and B2C approaches to intent data, the significance of understanding buyer personas in driving sales effectiveness, the dark funnel, and practical strategies for navigating the complexities of the modern marketing landscape and maintaining a competitive edge
  • 1 webcast (60 min)
  • 1 PDF
This webcast—and the rest of INFUSE Academy—is available for free to INFUSE clients and partners.

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Our Expert

Rob Griffin is the Senior Vice President and Global Head of Agency Development at Intentsify. He is dedicated to applying best practices and innovative thinking in the continuously evolving digital landscape. A firm believer in the reciprocal learning potential between B2B and B2C marketing, Rob sees Account-Based Marketing (ABM) as the next frontier in digital B2B, utilizing privacy-compliant intent and first-party data in more integrated and programmatic activations. He also notes the B2C shift towards first-party data-driven experiences as cookies and third-party data become less prevalent.

Rob thrives on transforming disruption into opportunity by combining brands, people, culture, ideas, and new technologies. His approach ensures that every day in the digital marketing world is exciting and dynamic