Who is this for?
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Marketers
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Sales representatives
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Business owners
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Managers
In this webcast, GTM engineer Tom Veysey, reveals factors that help agencies build scalable outbound strategies: a compelling offer, enough volume, strong list quality, and reliable infrastructure.
The expert shares lessons learned from building and scaling campaigns with Clay and modern sales tech stacks. You’ll discover how to reverse-engineer offers around real buyer pain points, and why reply rate, not open rate, should guide your optimization decisions.
For agency leaders, this webcast also unpacks what makes performance scalable: documented SOPs, clearly defined roles, structured collaboration between client-facing and technical teams, and a centralized system for testing campaign angles
The expert shares lessons learned from building and scaling campaigns with Clay and modern sales tech stacks. You’ll discover how to reverse-engineer offers around real buyer pain points, and why reply rate, not open rate, should guide your optimization decisions.
For agency leaders, this webcast also unpacks what makes performance scalable: documented SOPs, clearly defined roles, structured collaboration between client-facing and technical teams, and a centralized system for testing campaign angles
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1 webcast (20 min)
Our Expert
Tom Veysey is a GTM engineer heavily invested in industry-leading tools, like Clay. He has a background in eCommerce and is a Lead Generation self-starter. He specializes in outbound, content, and AI-driven growth.
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INFUSE Academy webcasts are free for all INFUSE clients and partners.
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INFUSE Academy courses are free for all INFUSE clients and partners.
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INFUSE Academy workshops are free for all INFUSE clients and partners.
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