Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
In this webcast, Jasmina Shappy delves into the world of MarTech and marketing operations, explaining why the right tool foundation is essential for reliable tracking, reporting, and revenue performance. She shares a practical approach to auditing and simplifying tech stacks, avoiding shiny-tool overload, and ensuring new solutions integrate cleanly across teams. You’ll also learn how strong sales–marketing alignment and shared definitions reduce friction, improve handoffs, and turn data into better decisions across the funnel.
  • 1 webcast (45 min)
  • 1 PDF

Our Expert

Jasmina Shappy is a dynamic marketing operations leader known for her unique ability to blend efficiency with creativity. She has spearheaded marketing and sales operations initiatives that have successfully scaled revenues by more than 10x.

Jasmina is a firm believer in the powerful synergy between sales and marketing, comparing it to summiting a challenging mountain trail—both essential for reaching new heights in business. Her innovative approach and strategic vision make her a driving force in achieving exceptional business growth and operational excellence