Webcast
FREE 6 min
FULL 30 min

Driving revenue with MarTech: Aligning sales and marketing to enhance performance

In this webcast, Jasmina Shappy explains why the right MarTech foundation is essential for reliable tracking, reporting, and revenue performance. She shares a practical approach to auditing and simplifying tech stacks, avoiding tool overload, and ensuring new solutions integrate cleanly across teams. You will also learn how strong sales and marketing alignment and shared definitions reduce friction, improve handoffs, and turn data into better decisions across the funnel.
Jasmina Shappy
Marketing Operations Leader

What you will learn

How to audit and simplify your MarTech stack to build a reliable foundation for tracking and reporting
How to turn data into better decisions across the funnel and connect MarTech to revenue performance
How to align sales and marketing around shared definitions to reduce friction and improve handoffs
How to avoid shiny-tool overload and evaluate new solutions against real integration needs

FREE PREVIEW

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A short clip from the full webcast. Enough to get a feel for the expert's approach and decide if you want to go deeper.


INFUSE CLIENTS & PARTNERS

Full 30-min webcast

The complete session, including how to audit and simplify your MarTech stack, align sales and marketing around shared KPIs, and use data to improve decisions and drive revenue across the funnel.
Jasmina Shappy
Marketing Operations Leader

Expert

Jasmina Shappy is a dynamic marketing operations leader known for her unique ability to blend efficiency with creativity. She has spearheaded marketing and sales operations initiatives that have successfully scaled revenues by more than 10x. Jasmina is a firm believer in the powerful synergy between sales and marketing, comparing it to summiting a challenging mountain trail – both essential for reaching new heights in business. Her innovative approach and strategic vision make her a driving force in achieving exceptional business growth and operational excellence.

Who is this for?

B2B marketers, marketing ops professionals, and revenue leaders who want to build a cleaner, better-aligned MarTech stack and connect their tools to measurable pipeline and revenue outcomes.

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