This course examines how sales and marketing teams can transcend silos to achieve meaningful alignment across strategies, processes, and goals. You'll learn how to identify sources of misalignment, adopt shared KPIs, and leverage automation and Revenue Operations to drive consistent growth and an exceptional client experience.
The journey towards alignment starts with understanding its importance and investing into identifying potential sources of misalignment. In this lesson, we will explain how B2B organizations can embrace this goal.
Lesson 2. Strategies for achieving alignment
Once the focus on alignment is set, there are several strategies both on a strategic and operational level that can help teams close the gaps. RevOps is presented as one of the potential solutions in this lesson.
