Who is this for?
  • Business owners
  • Marketers
  • Managers
  • Sales representatives
In this webcast, Josh Shulman discusses how AI is increasingly used in B2B content creation and why marketers need to be deliberate about how they apply it. He explains how heavy reliance on AI can lead to uniform output, and why human perspective and personality still play a critical role in engaging audiences.

You’ll learn why personality, experimentation, and alignment with financial outcomes matter more than ever, and how AI can enhance planning and productivity without watering down your brand. The webcast provides actionable principles and practices to strengthen trust architecture and ensure your marketing stands out in the crowded markets.
  • 1 webcast (24 min)

Our Expert

Josh is the Founder of Beard-2-Business Marketing, empowering B2B SaaS leaders to achieve predictable revenue growth. He transforms ineffective content into a measurable, human-first Demand Generation engine, providing the clarity and empathetic leadership necessary to cut through the noise and align GTM efforts.