Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
B2B buyers tune out polished pitches and curated content. What they trust instead is other buyers: genuine feedback, stories, and experiences from people like them. This course explores how leading B2B marketers are turning customer voice into a powerful lever for accelerating revenue and building brands. You’ll learn how to shift your thinking from testimonials as a sales tool to an always-on strategy that builds credibility and gets you in front of buyers before they ever reach your site.

Through insights shared by TrustRadius CMO Allyson Havener, you’ll discover how to collect, scale, and activate customer voice across the buyer journey, integrate it into Go-To-Market and Demand Generation strategy, and use it to feed planning cycles across your organization. You’ll uncover how authentic content drives trust and revenue in an increasingly skeptical marketplace.
  • 1 webcast (19 min)
  • 1 PDF

Our Expert

Allyson Havener is an action-oriented leader driving growth for world-class technology companies. With deep expertise across marketing functions, she builds high-performing, revenue-generating teams. She champions customer-led storytelling and believes true competitive advantage comes from cultivating strong communities and elevating the brand through its customers.