Landing Page Strategies

This course explores how to design high-performing Landing Pages in B2B marketing and align them with every stage of the buyer’s journey. You’ll learn how to drive action through focused messaging, tailored content, and smart optimization, ultimately converting prospects into loyal clients.
  • 9 video lessons (55 min)
  • 2 PDFs
  • Learning Activity & Quiz
Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers

Experts

Heather Hurd

Head of Marketing at
Zander Labs

Jessica Dahan

Fractional CMO

Barbara Puszkiewicz-
Cimino

Director of Global Digital Marketing & CRM

Course curriculum

Lesson 1.
Landing Pages in B2B Marketing
In this lesson, you’ll explore the critical role Landing Pages play in B2B marketing campaigns. You’ll learn how they fit into the broader marketing mix, their unique benefits compared to websites and microsites, and how they help achieve goals such as Demand Generation, brand visibility, and conversions. By the end of this lesson, you’ll have a clear understanding of how Landing Pages drive measurable results and support business growth
Lesson 2.
Aligning Landing Pages with the buyer's journey
This lesson focuses on creating high-impact Landing Pages tailored to the unique needs of each stage in the buyer’s journey. You’ll learn to align messaging, design, and CTAs to attract, engage, and convert your target audience. Through examples and best practices, you’ll gain the skills to design pages that resonate with prospects at every stage, from awareness to onboarding and beyond
Lesson 3.
Best practices for optimizing Landing Pages
In this lesson, you’ll dive into the strategies for evaluating and improving Landing Page performance. You’ll learn how to monitor key metrics like bounce rate, conversion rate, and time on page, uncover common challenges, and apply optimization techniques to drive better results. By the end of this lesson, you’ll be equipped to test, refine, and measure your pages for ongoing success in your campaigns