Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
Marketing in healthcare and government sectors comes with its own set of rules; from complex buyer groups and compliance requirements to segmented messaging and long sales cycles. In this webcast, Brandon Alisoglu, Account-Based Marketing Manager at ImageTrend, shares how he navigates Demand Generation and ABM in highly regulated and mission-driven markets. The expert draws from his experience working across healthcare networks and B2G entities, highlighting the tactical adjustments needed for contact sourcing, campaign segmentation, content creation, and multichannel execution.

He also explores how to build trust with accounts through thought leadership, peer validation, and tailored messaging, while aligning closely with sales to ensure outreach matches the needs of each region and decision-making group. This webcast offers practical insight into what it takes to run effective, empathetic, and adaptable marketing in industries where the stakes and standards are high.
  • 1 webcast (28 min)

Our Expert

Brandon Alisoglu is an ABM Manager at ImageTrend, specializing in data-driven campaigns for healthcare and public safety. With 11+ years in B2B marketing, he blends ABM, Demand Generation, and AI automation to align sales and marketing, drive pipeline growth, and engage audiences across complex buying cycles.