Partner Marketing - Profiling and Recruitment

This course guides you through the process of evaluating, refining, and expanding your B2B partner ecosystem with clarity and confidence. You’ll learn how to assess current partners, refine your Ideal Partner Profile, and discover, attract, and validate the right partnerships to drive measurable business growth.
  • 8 video lessons (57 min)
  • Learning Activity & Quiz
  • PDF
Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers

Experts

Shweta Jade

Strategic B2B Partner
Marketing Leader |
Driving Ecosystem
Success & Innovation

Course curriculum

Lesson 1.
Assessing the need for new partners
In this lesson, you will discover how to assess your existing partner ecosystem to determine whether re-engaging current partners or recruiting new ones is the best approach for your business goals. You’ll learn how to conduct a thorough partner audit, evaluate key performance metrics, and weigh the benefits of re-enablement versus new recruitment. By the end of this lesson, you will have the tools to make informed decisions that strengthen your partner ecosystem and support your strategic objectives
Lesson 2.
Refining the Ideal Partner Profile (IPP)
In this lesson, you will gain insights into refining your Ideal Partner Profile (IPP) to ensure alignment with evolving business needs. You will learn how to translate business goals into measurable partner criteria, collaborate effectively with internal teams, and segment potential partners for targeted engagement. By the end of this lesson, you will be ready to create an IPP that guides your recruitment strategy and enhances your partner ecosystem’s effectiveness
Lesson 3.
Partner discovery and attraction
In this lesson, you will learn how to navigate the partner discovery and attraction process with confidence. You will explore best practices for screening potential partners, crafting a compelling Partner Value Proposition (PVP), and ensuring alignment on expectations before finalizing agreements. By the end of this lesson, you will understand how to build meaningful, strategic partnerships that contribute to your business growth and market success