Video Marketing

This course explores how B2B marketers can leverage the power of video to drive Demand Generation, enhance client engagement, and build brand trust across the buyer’s journey. You’ll learn how to craft compelling video content, choose the right formats and channels, and optimize performance—turning every frame into a strategic marketing tool.
  • 27 videos (1,5 h)
  • 4 PDFs
  • Learning Activity & Quiz
Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers

Experts

Kingsley Willis

Director of Video, iah.fit

Keira Bailey

Strategic Growth Director, INFUSE

Course curriculum

Lesson 1.
Why use video in B2B marketing?
In this lesson, you will discover why video is a powerful tool for B2B Demand Generation. Learn how video can help you simplify complex ideas, foster trust with multiple decision-makers, and support key stages of the buyer’s journey. You will explore the unique advantages of Video Marketing, from boosting message retention to driving higher engagement. By the end of the lesson, you will understand why video is an essential part of a successful B2B marketing strategy
Lesson 2.
Types of video content that drive B2B success
This lesson explores the different types of video content that effectively engage B2B prospects and support Demand Generation. You will learn how different formats support key stages of the buyer’s journey, including educational content, product demos, and testimonials. You will also discover how to strategically align video formats with marketing goals to maximize engagement. By the end of Lesson 2, you will be equipped to select and create the right video content to resonate with your audience
Lesson 3.
Best practices for effective Video Marketing
In this lesson, you will learn the best practices for producing high-performing videos that resonate with your audience. From optimizing video length and storytelling to tailoring content for different platforms, you will explore proven strategies to maximize engagement. You will also discover how to use performance metrics to optimize your Video Marketing strategy. By the end of the lesson, you will be equipped to create effective videos that support Demand Generation and drive measurable results