Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
In this webcast, we speak to Bryce Roberts, a global marketing leader with over 11 years of experience in B2B SaaS brands. Currently the Global VP of Marketing at Xurrent, Bryce has honed his skills in Demand Generation, Go-To-Market strategies, marketing automation, intent data, and revenue cycle management. 

Our conversation delves into Demand Generation and Go-To-Market strategies, focusing on creating pipelines across geolocations and global segments. Bryce speaks about the importance of tools, data analysis, trends, and the key role of team motivation in effectively executing marketing strategies
  • 1 webcast (50 min)
  • 1 PDF
This webcast—and the rest of INFUSE Academy—is available for free to INFUSE clients and partners.

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Our Expert

Bryce Roberts is a global marketing leader with over 11 years of experience in steering marketing teams at B2B SaaS companies. As the Global VP of Marketing at Xurrent, a data protection and cybersecurity firm, Bryce excels in demand generation and go-to-market strategies, with a keen focus on marketing automation, intent data, and revenue cycle management.

His career includes significant contributions to high-growth events such as Oracle’s acquisition of NetSuite, several private equity exits, and the N-able spinoff from SolarWinds. Bryce holds an MBA with a specialization in innovation management from NC State University, underscoring his depth of knowledge and strategic acumen