Competitive Positioning

This course explores how B2B brands can define, research, and maintain a compelling Competitive Position in crowded markets. You will learn how to identify your unique value, align it with client needs, and build a consistent brand strategy that resonates with your target audience and outmaneuvers the competition.
  • 7 video lessons (40 min)
  • 3 guides
Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
  • Client success managers

Experts

Carson Spitzke

Founder of Spitz Solutions

Emma Westley

VP Marketing, DCX

Nathan Burke

Chief Marketing Officer, Nagomi Security

Drew Hudgins

Marketing Coach, Strategist, and Founder of The Hudge Factor

Course curriculum

Lesson 1.
Competitive Positioning for B2B success
Most B2B markets are crowded with competition. That’s why the effectiveness of a marketing strategy is largely determined by how successfully a brand positions itself.

This lesson discusses questions that marketers should explore to define their target markets and identify the value they can offer to their clients
Lesson 2.
Researching for Competitive Positioning
In order to achieve effective Competitive Positioning, marketers should leverage research and employ various strategic frameworks for conceptualizing their brand.

This lesson offers ideas on tools, sources, and approaches to employ for maximizing branding efforts
Lesson 3.
Achieving consistency in Competitive Positioning
Competitive Positioning is not a one-time achievement. Branding should be periodically assessed and adapted to the changing needs of the clients and new dynamics in the market.

This lesson explains how to achieve this and leverage content marketing for consistently communicating your unique value to both prospective and existing clients