Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
Marketing in B2B FinTech is challenging, but when done right, it can change the entire sales pipeline. In this session, Michaela Munitzk shares a comprehensive, real-world framework for executing Account-Based Marketing in complex, regulated B2B markets.

With extensive experience in FinTech, the expert walks through how to personalize campaigns across multiple dimensions (persona, industry, business model), set up lead scoring beyond the MQL, and work seamlessly with cross-functional teams without making ABM a one-hit campaign.

You’ll also learn how to tell more contextual stories, gather actionable micro-signals ahead of closed-won deals, and avoid the biggest traps in long-cycle marketing.
  • 1 webcast (18 min)

Our Expert

ABM practitioner with hands-on experience building and running Account-Based Marketing in a fintech environment. Michaela helps Marketing and Sales teams turn ABM from theory into execution by getting the fundamentals right so it actually works in real business conditions.