Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
Marketing in B2B FinTech is challenging, but when done right, it can change the entire sales pipeline. In this session, Michaela Munitzk shares a comprehensive, real-world framework for executing Account-Based Marketing in complex, regulated B2B markets.

With extensive experience in FinTech, the expert walks through how to personalize campaigns across multiple dimensions (persona, industry, business model), set up lead scoring beyond the MQL, and work seamlessly with cross-functional teams without making ABM a one-hit campaign.

You’ll also learn how to tell more contextual stories, gather actionable micro-signals ahead of closed-won deals, and avoid the biggest traps in long-cycle marketing.
  • 1 webcast (18 min)

Our Expert

Michaela is an ABM practitioner with hands-on experience building and running Account-Based Marketing in a fintech environment. As Founder & CEO of InsightSync Hub, she helps marketing and sales teams turn ABM from theory into execution by building the right foundation for real-world success.

Michaela is a firm believer that ABM only works when the fundamentals are done well—clear ICP and account selection, tight sales-and-marketing alignment, and practical, repeatable execution. Her grounded, outcomes-focused approach helps teams make ABM effective in real business conditions.