Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
This webcast explores how B2B marketers can elevate their strategy by embracing sector marketing, shifting from a one-size-fits-all product push to a client-focused, outside-in approach. With guidance from Yasmine Blosse, Global Marketing Director at OSTTRA, you'll discover actionable ways to move beyond traditional marketing metrics and what it takes to define previously overlooked sectors, uncover hidden client segments, and create emotionally resonant narratives that truly connect with decision makers, from end users to the C-suite.

Through first-hand examples, you’ll understand how data, buyer insights, and message simplicity can completely transform your marketing’s impact. You’ll also learn how to pilot new sector strategies on a budget, use modular campaign frameworks to avoid content sprawl, and interpret subtle market signals to know when it’s time to pivot.
  • 1 webcast (20 min)

Our Expert

Yasmine Blosse is a seasoned B2B marketing leader with decades of experience across financial services, fintech, and capital markets infrastructure. Currently Global Marketing Director at OSTTRA, she specializes in product and sector marketing, translating complex propositions into clear, commercially effective narratives. Yasmine’s career spans roles at EY and Deutsche Börse MNI, where she built campaigns that strengthened brand relevance and drove measurable business outcomes. Passionate about the intersection of strategy, customer insight, and storytelling, she helps organizations connect marketing to growth and client impact.