Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
Many B2B campaigns fall short not because of weak creative, but because they lack strategy, objectives, and internal alignment. In this webcast, George Sanders, a B2B marketing leader with 20 years of experience, shares hard-earned insights on learning from campaign mistakes.

You’ll learn how to define the right problem, create focused briefs, and distinguish between strategy and planning. Discover how to navigate subjectivity, communicate value in business terms, and ensure your campaigns are based on genuine client insight.

This webcast includes practical frameworks, real-world examples, and candid guidance for marketers working under pressure. Instead of fearing failure, you’ll learn how to use it as a source of strength, iteration, and continuous growth.
  • 1 webcast (28 min)

Our Expert

George Sanders is Head of Growth at Fox Agency, a B2B tech marketing agency for global enterprise and scale-ups. There, he leads new business conversations, supports with marketing strategy, and guides organic client growth. He's a B2B Sales & Marketing specialist and spends most of his time on LinkedIn poking fun at the industry.