B2B MarTech

This course will help you design a connected MarTech ecosystem that aligns with your Go-To-Market strategy and B2B buyer journey. You’ll learn how to plan, build, and optimize a stack that connects data, tools, and teams to drive measurable growth and sustained marketing impact.
  • 11 video lessons (1 h)
  • 2 guides
  • 2 learning activities & knowledge check
Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers

Experts

Seth Steinman

VP of Marketing, PreVeil

Pavel Banhegyi

Global Performance Marketing Manager, 1NCE

Mandeep Khera

Chief Marketing Officer, Arkose Labs

Course curriculum

Lesson 1.
Defining the role of MarTech in B2B growth
This lesson introduces the role of MarTech in B2B growth and shows how a blueprint that links Go-To-Market strategy, goals, and the buyer journey creates the foundation for a connected, measurable system.
Lesson 2.
Building a connected MarTech stack
This lesson breaks down the main layers of a modern MarTech stack, introduces example tools, shows how they work together in a connected buyer journey, and explains how to prioritize what to implement now versus later as you scale.
Lesson 3.
Translating MarTech into business impact
This lesson shows how to connect your MarTech stack to real business outcomes, optimize and troubleshoot it in practice, and govern and evolve it so it continues to drive pipeline, revenue, and retention over time.