This webcast explores the hands-on process of building bottom-of-funnel (BOFU) content for B2B SaaS based on real buyer pain points, internal documentation, and sales conversations. The expert, Lashay Lewis walks through how to translate messy internal knowledge into clear, product-led content that resonates with decision makers and drives conversions.

You will see how BOFU content takes shape across formats like blog posts, comparison pages, and sales one-pagers, always grounded in specificity, not only SEO. The expert also highlights the role of iteration, soft skills when working with leadership, and the practical use of AI tools to enhance processes without replacing human insight.