Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
In this webcast, we speak with Phelim O'Halloran â€“ a marketing expert with over 16 years of experience, currently serving as the owner and marketing consultant at Alcomis.

We focus on building impactful community initiatives by emphasizing the importance of authenticity and stakeholder engagement. We delve into creating mutually beneficial relationships with clear expectations, aiming for long-term impacts rather than short-term gains.

Key points include setting defined goals, being responsive to partners, and designing programs that yield tangible benefits like increased brand loyalty and traffic, as well as intangible advantages such as positive community perception and stronger employee engagement. We also highlight that sustainability should be embedded into the entire company, extending beyond just marketing and advertising efforts, to truly make it a cornerstone of the organization
  • 1 webcast (35 min)
  • 1 PDF
This webcast—and the rest of INFUSE Academy—is available for free to INFUSE clients and partners.

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Our Expert

Phelim O'Halloran is a marketing expert and leader with over 15 years of experience in digital marketing, strategy, and management. He has worked with major multinational corporations including eBookers, Groupon, and Indeed, gaining extensive expertise in branding, advertising, CRM, digital marketing, technology, and analytics.

In 2022, Phelim transitioned from roles in large international companies, such as Orbitz Worldwide, Groupon, and Indeed, to focus on leveraging his skills closer to home. Now, as the Owner and Marketing Consultant of Alcomis.ie, his passion lies in helping the charity sector and small to medium-sized companies achieve their goals. Phelim also actively contributes to his community as a Board Trustee for Youth Work Ireland Meath