Inbound & Outbound Marketing

This course explains how you can balance Inbound and Outbound Marketing strategies to fuel effective Demand Generation. You'll learn how and when to apply each approach, craft impactful content, and optimize distribution channels for engagement, lead quality, and long-term client relationships.
  • 6 video lessons (28 min)
  • 1 guide
  • 1 workbook
Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
  • Client success managers

Experts

Ben Stroup

President of Velocity Strategy Solutions

Catherine Vlaeminck

Fractional CMO,
Flex CMO

Michael Phelan

Principle and Founder,Go-to-Market Pros

Course curriculum

Lesson 1.
Inbound vs. Outbound Marketing
Inbound Marketing is about attracting and engaging prospects with the brand through personalized and carefully curated content.

It’s important to base it on the Demand Generation philosophy to improve brand awareness and build meaningful relationships with potential clients. It is also important to supplement your Inbound efforts with Outbound activities.
Lesson 2.
How to build an effective Inbound Marketing strategy
A good Inbound Marketing strategy will ultimately address your target audience's pain points, allowing you to build long-term customer relationships.

To achieve this, there are certain essential steps you'll need to complete, which we will present in this lesson.
Lesson 3.
Outbound Marketing
Outbound Marketing is about proactively reaching out to a prospective client rather than motivating them to take the first step.

In this lesson, we will present you with ideas of outbound activities you can integrate into your strategy and explain best practices