Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
In this webcast, you'll explore how modern B2B marketing demands more than just tactical execution: it requires emotional intelligence, behavioral insight, and a commitment to humanize every client interaction. Christina Garnett unpacks the critical elements of client empathy, trust-building, and storytelling, offering a compelling case for why brands must move beyond surface-level engagement. From the pitfalls of rushing buyers through impersonal funnels to the power of seeing the full journey through a client’s eyes, this course challenges conventional approaches and urges marketers to rethink everything from campaign design to client advocacy.

You’ll also uncover how qualitative data, game theory, and real-time feedback can drive stronger decisions, and why “satisfaction” may be the biggest warning sign of all. Through examples like AI-assisted customization and advocacy-driven customer experience, you'll learn how to turn your clients into your loudest champions.
  • 1 webcast (27 min)

Our Expert

Christina Garnett is a Fractional Chief Customer Officer, CX strategist, and communications advisor who helps brands design intentional customer journeys, build engaged communities, and create stories that resonate. She works across customer experience, social strategy, and community-building, partnering with agencies and in-house teams to amplify customer impact through thought leadership and storytelling. Christina is the author of Transforming Customer-Brand Relationships (Kogan Page, 2025), a practical guide to building stronger connections and lasting loyalty through empathy and emotional intelligence.