Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
Unlock the secrets to managing the data complexity in B2B marketing with Jovitha Franklin in this webcast, focusing on personalization, stakeholder engagement, and AI integration. Discover how to maintain engagement across the buyer journey with effective communication tailored to specific client needs.

Jovitha shares his expertise on aligning expectations and mastering the art of marketing complex products. Explore essential topics like KPI tracking for improved conversions and customer lifetime value. Gain insights into using attribution models, data visualization, and predictive analytics for optimal targeting and engagement. Learn how to overcome technological challenges, effectively integrate AI, and cultivate long-term relationships and trust with your potential and current buyers.
  • 1 webcast (30 min)
This webcast—and the rest of INFUSE Academy—is available for free to INFUSE clients and partners.

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Our Expert

Jovitha Franklin is the Director of Marketing and Communications at California State University, Northridge and founder of Allure Strategies, a digital marketing agency. With over 25 years of experience, Jovitha is a B2B marketing expert specializing in AI-driven, personalized campaigns across various verticals. He has helped iconic brands like McDonald's and TurboTax optimize marketing strategies through strategic insights and predictive analytics. Jovitha is a Gold Award winner from the National Council of Direct Marketing, recognized for his excellence in predictive modeling.