Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
Join us in this insightful webcast featuring Jan Bryson, a seasoned B2B marketing and communications leader with over 30 years of experience. Harnessing key insights from her roles at various software and technology companies, including IBM and Amazon Web Services, Jan delves into the evolution of lead and demand generation strategies within B2B marketing, highlighting the transformative impact of automation and the importance of understanding your target audience.

You will learn from Jan's firsthand experiences developing successful strategies that prioritize the needs and preferences of potential buyers. Whether you're exploring account-based marketing (ABM) or seeking ways to win your rivals' accounts, this webcast offers actionable advice to help you navigate the complex B2B marketing landscape effectively and drive impactful results in today’s competitive market
  • 1 webcast (35 min)
  • 1 PDF

Our Expert

Jan Bryson is a seasoned B2B marketing and communications leader with a proven track record in developing strategic marketing plans, crafting compelling messaging and content, and driving impactful results. Her extensive career includes senior roles at software and technology companies, ranging from small startups to industry giants like IBM and Amazon Web Services.

Jan's expertise lies in her ability to navigate various business landscapes and lead marketing efforts that resonate with target audiences. Her experience across diverse organizational settings uniquely positions her to deliver significant value, consistently enhancing brand presence and achieving marketing objectives