This course explores how Social Media and Influencer Marketing can drive B2B Demand Generation by connecting with decision-makers where they are most active. You’ll learn how to choose the right platforms, develop compelling content strategies, and build trusted partnerships to boost awareness, credibility, and engagement across your marketing funnel.
6 video lessons (39 min)
2 additional materials
Who is this for?
Marketers
Sales representatives
Business owners
Managers
Experts
Al Cadena
Global Client Executive, LinkedIn
Dennis Yu
CTO, Blitz Metrics
Course curriculum
Lesson 1. Social Media Marketing for B2B
In this lesson, we'll discuss why B2B marketers should use social media channels and what factors to consider when selecting platforms, as well as which tools and tactics can improve your brand’s social presence on LinkedIn, and what’s important to remember while developing content for SMM.
Lesson 2. Influencer Marketing in B2B
Finding the right influencer who fits well with your brand can be a true challenge. After all, both external and internal influencers must be able to authentically represent your brand values and message to their audience.
In this lesson, we will give you tips for finding a B2B influencer who can bring your brand's message to life and connect with your target audience in a genuine and effective way.
