Who is this for?
  • Marketers
  • Sales representatives
  • Business owners
  • Managers
In this webcast, we talk to Franck Ardourel, a Chief Marketing and Technology Officer with over two decades of experience across various industries and countries.

Franck shares insights on aligning CX initiatives with business goals, understanding consumer behavior and preferences, and leveraging technology for enhanced CX.

He discusses challenges and strategies for ensuring global CX consistency while considering localization, and highlights emerging trends in B2B marketing, such as personalization at scale and the importance of first-party data. Franck's holistic approach to CX extends beyond traditional customer service, emphasizing mobility-focused communications to support all stakeholders
  • 1 webcast (50 min)
  • 1 PDF
This webcast—and the rest of INFUSE Academy—is available for free to INFUSE clients and partners.

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Our Expert

Franck Ardourel is a highly experienced Fractional CMO, Tech Advisor, and Customer Experience (CX) Consultant with over 25 years of expertise in digital growth and transformation. Franck is known for his innovative, customer-focused strategies that leverage AI and data-driven insights to enhance customer experiences. His extensive work spans B2B SaaS, e-commerce, and global markets, where he drives impactful go-to-market (GTM) strategies and ROI-focused execution.

Beyond his executive roles, Franck contributes to the academic community, teaching CX, digital marketing, and technology at Santa Clara University's Leavey School of Business MBA program. He is also a prolific author, having published three marketing books that aim to advance the marketing field and inspire future marketers. Franck’s comprehensive expertise and thought leadership make him a driving force in the world of digital marketing and customer experience