Demand Generation

Strategy presented as a way to generate interest in your business and become a source of valuable information for your customers

Account-Based Marketing

Advantages and best practices discussed for designing highly effective marketing campaigns and streamlining your efforts on the accounts that fit your ICP

Sales and Marketing Alignment

Importance of finding areas of misalignment between the sales and marketing teams is outlined together with strategies of how to bridge this gap

Lead Nurturing

Process explained and instruments provided for maximizing your content marketing potential to boost sales and build brand loyalty

Intent-Driven Marketing

Philosophy and use of intent data outlined as an approach to an in-depth understanding of your clients and catering to their business needs

Ideal Customer Profile

Development described as a tool in B2B marketing for content adaptation and personalization

Inbound and Outbound Marketing

Proven strategies for combining both efforts are discussed as a way to boost revenues and build lasting relationships with clients

RevOps

RevOps is presented as a way to position various departments within a B2B company to encourage them to work together and align seamlessly to maximize business’s revenue potential by achieving client success

Storytelling in B2B Marketing

The art of storytelling is discussed within the context of B2B marketing as a tool that helps position content and business offerings in a way that matches the preferences and interests of a target audience

SMM and Influencer Marketing

Social Media Marketing strategies and Influencer Marketing are discussed as tools for efficiently connecting B2B brands with their target audiences and boosting Demand Generation

Competitive Positioning

Competitive positioning is discussed within the context of B2B marketing as the strategic approach for shaping how target audiences perceive brands against those of their competitors

Sales Funnel in B2B Marketing

The Sales Funnel and other alternative approaches are discussed as the models utilized by B2B marketers to illustrate their buyers’ journey and guide marketing strategies

Omnichannel Marketing

Omnichannel Marketing is discussed as a client-centric approach that has a transformative impact on B2B Marketing strategy

The Use of AI in B2B Marketing

This webcast offers insights on opportunities marketers can harness by integrating AI tools into B2B marketing strategies

The Art of Engaging Cold Prospects: Discovery Meetings & Interactions

This webcast offers insights to help B2B marketing and sales teams master the art of engaging cold prospects

Demand Generation strategies for ABM and competitive displacement

In this webcast, Jan Bryson unlocks the secrets to effective demand generation strategies for ABM strategy and competitive displacement

Mastering B2B Marketing Practices in the Cybersecurity Industry

Our guest speaker, Christopher Mitchell, discusses marketing strategies specific to cybersecurity, provides examples of challenges, successful tactics, and best practices he observed and applied on his professional journey, and anticipates potential upcoming trends in the field of IT marketing

Optimizing B2B Marketing: Demand Generation, ABM, and Sales Pipeline Velocity

In this webcast, you will explore how to maximize ABM strategy, what to learn from the intersection of B2B and B2C marketing techniques, and how to enhance sales pipeline velocity through digital marketing approaches

The CMO Journey: Navigating Challenges, Celebrating Your Impact

This episode of the webcast discusses practical insights on leading a marketing team, staying ahead with new technologies, and positioning your brand as a market leader

Email Marketing

This course explains best practices for utilizing emails as a B2B marketing channel that effectively engages audiences, nurtures leads, and aligns with other Demand Generation strategies and goals

Growing Go-To-Market teams and preparing them for the challenges of tomorrow

In this episode of the INFUSE webcast with Stephanie Swinyer, we discuss the essential strategies for B2B marketing leaders who are focused on growth and innovation

Creating and Repurposing Content for ABM

In this episode of the INFUSE webcast, Larissa Ban shares how to create personalized content for ABM, repurpose existing assets, and align sales and marketing to drive more effective lead nurturing

Driving Revenue with MarTech: Aligning Sales and Marketing to Enhance Performance

In this webcast, you will delve into the world of MarTech, discussing the importance of using the right tools to meet goals. We also explore how crucial it is to align sales and marketing efforts to drive business success

Driving Demand: Leveraging Thought Leadership, Community Building, and Storytelling

In this webcast, we explore how to generate demand by creating meaningful connections and memorable experiences that resonate with an audience through compelling storytelling

Best Practices for Creating a Successful Customer Experience: From Data-Driven Insights to Implementation in B2B Marketing Strategy

In this lesson, we welcome Franck Ardourel, a seasoned Chief Marketing and Technology Officer, to discuss aligning CX initiatives with business goals, leveraging technology for enhanced customer experience, and emerging trends in B2B marketing