Video is one of the most powerful tools in B2B marketing, helping brands simplify complex ideas, build credibility, and foster stronger connections with potential clients. However, to be truly effective, Video Marketing requires a strategic approach, aligning content with audience needs, marketing channels, and measurable business goals.
This course explores the role of video content in Demand Generation, guiding you through the key elements of an effective Video Marketing strategy. You will learn how to craft compelling content that resonates with decision-makers, leverage different video formats to support key stages of the buyer’s journey, and apply best practices to maximize engagement and return on investment (ROI).
Video Marketing
Video is one of the most powerful tools in B2B marketing, helping brands simplify complex ideas, build credibility, and foster stronger connections with potential clients. However, to be truly effective, Video Marketing requires a strategic approach, aligning content with audience needs, marketing channels, and measurable business goals.
This course explores the role of video content in Demand Generation, guiding you through the key elements of an effective Video Marketing strategy. You will learn how to craft compelling content that resonates with decision-makers, leverage different video formats to support key stages of the buyer’s journey, and apply best practices to maximize engagement and return on investment (ROI).
Who is this for?
Get a glimpse into the course
Experts
Kingsley Willis
Director of Video, iah.fit
Keira Bailey
Strategic Growth Director, INFUSE
Experts
Course curriculum
Lesson 1Why use video in B2B marketing?
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In this lesson, you will discover why video is a powerful tool for B2B Demand Generation. Learn how video can help you simplify complex ideas, foster trust with multiple decision-makers, and support key stages of the buyer’s journey. You will explore the unique advantages of Video Marketing, from boosting message retention to driving higher engagement. By the end of the lesson, you will understand why video is an essential part of a successful B2B marketing strategy.
Lesson 2Types of video content that drive B2B success
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This lesson explores the different types of video content that effectively engage B2B prospects and support Demand Generation. You will learn how different formats support key stages of the buyer’s journey, including educational content, product demos, and testimonials. You will also discover how to strategically align video formats with marketing goals to maximize engagement. By the end of Lesson 2, you will be equipped to select and create the right video content to resonate with your audience
Lesson 3Best practices for effective Video Marketing
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In this lesson, you will learn the best practices for producing high-performing videos that resonate with your audience. From optimizing video length and storytelling to tailoring content for different platforms, you will explore proven strategies to maximize engagement. You will also discover how to use performance metrics to optimize your Video Marketing strategy. By the end of the lesson, you will be equipped to create effective videos that support Demand Generation and drive measurable results
Course curriculum
Lesson 1.Why use video in B2B marketing?
In this lesson, you will discover why video is a powerful tool for B2B Demand Generation. Learn how video can help you simplify complex ideas, foster trust with multiple decision-makers, and support key stages of the buyer’s journey. You will explore the unique advantages of Video Marketing, from boosting message retention to driving higher engagement. By the end of the lesson, you will understand why video is an essential part of a successful B2B marketing strategy
Lesson 2.Types of video content that drive B2B success
This lesson explores the different types of video content that effectively engage B2B prospects and support Demand Generation. You will learn how different formats support key stages of the buyer’s journey, including educational content, product demos, and testimonials. You will also discover how to strategically align video formats with marketing goals to maximize engagement. By the end of Lesson 2, you will be equipped to select and create the right video content to resonate with your audience
Lesson 3.Best practices for effective Video Marketing
In this lesson, you will learn the best practices for producing high-performing videos that resonate with your audience. From optimizing video length and storytelling to tailoring content for different platforms, you will explore proven strategies to maximize engagement. You will also discover how to use performance metrics to optimize your Video Marketing strategy. By the end of the lesson, you will be equipped to create effective videos that support Demand Generation and drive measurable results