Lesson 1.To MULTIchannel or OMNIchannel, that is the question

Omnichannel Marketing helps create personalized client experiences through the organic flow of information across multiple marketing channels and platforms. 
This lesson outlines the key components necessary for successful Omnichannel Marketing implementation.

Lesson 2.Building an Omnichannel Marketing strategy

This lesson presents the key steps of building Omnichannel Marketing strategies for B2B brands. It stresses the importance of mapping the buyer’s journey, creating an integrated marketing plan, and measuring performance to drive optimizations. It also discusses the advantages of partnering with a demand generation company for building a successful Omnichannel strategy.