In this episode of the INFUSE webcast, Jennifer Leggio, the Chief Operating Officer at Tidal Cyber, shares her insights on what it takes to succeed as a CMO today.
She discusses the challenges of the role, how to balance strategic goals with everyday demands, and the importance of working closely with other departments.
Jennifer also touches on staying up-to-date with new technologies like generative AI, encouraging creativity within your team, and strategies for making your brand a market leader. Her practical advice offers valuable guidance for anyone looking to better understand the CMO role and succeed in the fast-paced world of marketing
Who is this for?
In this episode of the INFUSE webcast, Jennifer Leggio, the Chief Strategy Officer at W2 Communications, shares her insights on what it takes to succeed as a CMO today.
She discusses the challenges of the role, how to balance strategic goals with everyday demands, and the importance of working closely with other departments.
Jennifer also touches on staying up-to-date with new technologies like generative AI, encouraging creativity within your team, and strategies for making your brand a market leader. Her practical advice offers valuable guidance for anyone looking to better understand the CMO role and succeed in the fast-paced world of marketing
Our Expert
Jennifer Leggio is a seasoned enterprise cybersecurity go-to-market professional with nearly 25 years of extensive experience. Her diverse career journey is marked by a relentless seeker spirit that has led to numerous successes, both as an executive and as an advisor. Known for her tenacity, strategic vision, and no-nonsense approach, Jennifer is also a strong advocate for truth, ethics, and the calculated risks necessary to disrupt the status quo and enhance diversity and inclusion in technology.
Jennifer's expertise includes ventures in build-to-exit, build-to-grow, and rebuild-for-strength business strategies. She excels in storytelling and developing content-driven, integrated programs that drive brand awareness and demand creation, ultimately leading to revenue generation. Jennifer also has a unique ability to leverage influencer relations to redefine markets or create new ones, earning her a reputation as a game-changer in the industry.
In 2019, Jennifer was recognized by SC Media for her aggressive advocacy for the ethical protection of security research and its application in business. She has spoken on this and other related topics at prominent events such as DEF CON, RSA Conference, Hack in the Box, Gartner Security Summit, and CyberMarketingCon, among others. Jennifer also contributes to an ongoing SecurityWeek column on the soft skills required for successful cyber business operations and writes the "Rising Tides" feature, which highlights individuals making a difference in the cybersecurity field