Effective marketing strategy requires a combination of Inbound and Outbound tactics.
This course provides valuable insights on the benefits of utilizing both approaches and, more importantly, the steps to achieve this.
The goal is to provide you with practical ideas that can be considered for improving the return on your marketing efforts.
Inbound & Outbound Marketing
Effective marketing strategy requires a combination of Inbound and Outbound tactics.
This course provides valuable insights on the benefits of utilizing both approaches and, more importantly, the steps to achieve this.
The goal is to provide you with practical ideas that can be considered for improving the return on your marketing efforts.
Who is this for?
Get a glimpse into the course
Experts
Ben Stroup
President of Velocity Strategy Solutions
Catherine Vlaeminck
Fractional CMO,
Flex CMO
Michael Phelan
Principle and Founder,
Go-to-Market Pros
Experts
Course curriculum
Lesson 1Inbound vs. Outbound Marketing
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Inbound Marketing is about attracting and engaging prospects with the brand through personalized and carefully curated content.
It’s important to base it on the Demand Generation philosophy to improve brand awareness and build meaningful relationships with potential clients. It is also important to supplement your Inbound efforts with Outbound activities.
Lesson 2How to build an effective Inbound Marketing strategy
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A good Inbound Marketing strategy will ultimately address your target audience's pain points, allowing you to build long-term customer relationships.
To achieve this, there are certain essential steps you'll need to complete, which we will present in this lesson.
Lesson 3Outbound Marketing
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Outbound Marketing is about proactively reaching out to a prospective client rather than motivating them to take the first step.
In this lesson, we will present you with ideas of outbound activities you can integrate into your strategy and explain best practices/
Course curriculum
Lesson 1.Inbound vs. Outbound Marketing
Inbound Marketing is about attracting and engaging prospects with the brand through personalized and carefully curated content.
It’s important to base it on the Demand Generation philosophy to improve brand awareness and build meaningful relationships with potential clients. It is also important to supplement your Inbound efforts with Outbound activities.Lesson 2.How to build an effective Inbound Marketing strategy
A good Inbound Marketing strategy will ultimately address your target audience's pain points, allowing you to build long-term customer relationships.
To achieve this, there are certain essential steps you'll need to complete, which we will present in this lesson.Lesson 3.Outbound Marketing
Outbound Marketing is about proactively reaching out to a prospective client rather than motivating them to take the first step.
In this lesson, we will present you with ideas of outbound activities you can integrate into your strategy and explain best practices