Partner Marketing allows businesses to expand their reach and improve their offerings by collaborating with strategic partners.
This course covers the key steps for creating successful B2B partnerships, from understanding the role of Partner Marketing in business growth to selecting ideal partners and creating effective agreements. Designed for marketing professionals, this course offers practical guidance on forming partnerships that drive mutual success and market expansion
Partner Marketing
Partner Marketing allows businesses to expand their reach and improve their offerings by collaborating with strategic partners.
This course covers the key steps for creating successful B2B partnerships, from understanding the role of Partner Marketing in business growth to selecting ideal partners and creating effective agreements. Designed for marketing professionals, this course offers practical guidance on forming partnerships that drive mutual success and market expansion
Who is this for?
Get a glimpse into the course
Experts
Matt Dalton
EMEA Strategic Head of Channel, INFUSE
Sophy Gray
Managing Director and Founder of 7Demand
Experts
Course curriculum
Lesson 1Partner Marketing in B2B
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In this lesson, you will explore the fundamentals of Partner Marketing and how it can help businesses expand into new markets and improve their product offerings. We will examine how Partner Marketing evolves from traditional Channel Marketing, its benefits, and its role in the B2B landscape. You will also learn about the different types of partners and how each type contributes to your business goals
Lesson 2Selecting and sourcing partners
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This lesson covers the process of developing an Ideal Partner Profile (IPP), identifying potential partners, and evaluating their market presence and alignment with your goals. You will learn the best practices for sourcing partners who can help grow your business and enhance your offerings
Lesson 3Agreements and best practices
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This lesson focuses on creating effective partnership agreements, setting clear expectations, and defining roles and responsibilities to ensure smooth collaboration. We will discuss key elements of partnership agreements, including revenue sharing, joint marketing efforts, and performance tracking using KPIs. Additionally, this lesson covers best practices for managing multiple partnerships, maintaining regular communication, and using shared tools to align efforts across partners. You will learn how to evaluate and support partners effectively to achieve mutual goals
Course curriculum
Lesson 1.Partner Marketing in B2B
In this lesson, you will explore the fundamentals of Partner Marketing and how it can help businesses expand into new markets and improve their product offerings. We will examine how Partner Marketing evolves from traditional Channel Marketing, its benefits, and its role in the B2B landscape. You will also learn about the different types of partners and how each type contributes to your business goals
Lesson 2.Selecting and sourcing partners
This lesson covers the process of developing an Ideal Partner Profile (IPP), identifying potential partners, and evaluating their market presence and alignment with your goals. You will learn the best practices for sourcing partners who can help grow your business and enhance your offerings
Lesson 3.Agreements and best practices
This lesson focuses on creating effective partnership agreements, setting clear expectations, and defining roles and responsibilities to ensure smooth collaboration. We will discuss key elements of partnership agreements, including revenue sharing, joint marketing efforts, and performance tracking using KPIs. Additionally, this lesson covers best practices for managing multiple partnerships, maintaining regular communication, and using shared tools to align efforts across partners. You will learn how to evaluate and support partners effectively to achieve mutual goals