Landing Pages are a powerful tool for capturing leads, driving engagement, and aligning marketing efforts with the buyer’s journey. However, creating high-performing Landing Pages requires a deep understanding of audience needs, strategic design principles, and data-driven optimization. Marketers must address challenges like crafting compelling content, selecting the right visuals, providing seamless UX, and reducing friction in the user journey to achieve meaningful results
Landing Page Strategies
Landing Pages are a powerful tool for capturing leads, driving engagement, and aligning marketing efforts with the buyer’s journey. However, creating high-performing Landing Pages requires a deep understanding of audience needs, strategic design principles, and data-driven optimization. Marketers must address challenges like crafting compelling content, selecting the right visuals, providing seamless UX, and reducing friction in the user journey to achieve meaningful results
Who is this for?
Get a glimpse into the course
Experts
Heather Hurd
CMO and founder of Dusk Marketing
Jessica Dahan
Vice President Marketing at Trusted Shops
Barbara Puszkiewicz-Cimino
Director of Global Digital Marketing & CRM
Experts
Course curriculum
Lesson 1Landing Pages in B2B Marketing
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In this lesson, you’ll explore the critical role Landing Pages play in B2B marketing campaigns. You’ll learn how they fit into the broader marketing mix, their unique benefits compared to websites and microsites, and how they help achieve goals such as Demand Generation, brand visibility, and conversions. By the end of this lesson, you’ll have a clear understanding of how Landing Pages drive measurable results and support business growth
Lesson 2Aligning Landing Pages with the buyer's journey
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This lesson focuses on creating high-impact Landing Pages tailored to the unique needs of each stage in the buyer’s journey. You’ll learn to align messaging, design, and CTAs to attract, engage, and convert your target audience. Through examples and best practices, you’ll gain the skills to design pages that resonate with prospects at every stage, from awareness to onboarding and beyond
Lesson 3Best practices for optimizing Landing Pages
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In this lesson, you’ll dive into the strategies for evaluating and improving Landing Page performance. You’ll learn how to monitor key metrics like bounce rate, conversion rate, and time on page, uncover common challenges, and apply optimization techniques to drive better results. By the end of this lesson, you’ll be equipped to test, refine, and measure your pages for ongoing success in your campaigns
Course curriculum
Lesson 1.Landing Pages in B2B Marketing
In this lesson, you’ll explore the critical role Landing Pages play in B2B marketing campaigns. You’ll learn how they fit into the broader marketing mix, their unique benefits compared to websites and microsites, and how they help achieve goals such as Demand Generation, brand visibility, and conversions. By the end of this lesson, you’ll have a clear understanding of how Landing Pages drive measurable results and support business growth
Lesson 2.Aligning Landing Pages with the buyer's journey
This lesson focuses on creating high-impact Landing Pages tailored to the unique needs of each stage in the buyer’s journey. You’ll learn to align messaging, design, and CTAs to attract, engage, and convert your target audience. Through examples and best practices, you’ll gain the skills to design pages that resonate with prospects at every stage, from awareness to onboarding and beyond
Lesson 3.Best practices for optimizing Landing Pages
In this lesson, you’ll dive into the strategies for evaluating and improving Landing Page performance. You’ll learn how to monitor key metrics like bounce rate, conversion rate, and time on page, uncover common challenges, and apply optimization techniques to drive better results. By the end of this lesson, you’ll be equipped to test, refine, and measure your pages for ongoing success in your campaigns