Alignment is integral for B2B companies to improve revenue and build synergy.
This course presents strategies that can help achieve alignment of sales and marketing functions on various levels of an organization.
The goal is to learn where to look for gaps in alignment and how to make improvements.
This course will be particularly useful for C-level managers who’ve embraced alignment as a goal, but are not sure where to start. It includes practical tools and specific ideas for implementation.
Sales and Marketing Alignment
Alignment is integral for B2B companies to improve revenue and build synergy.
This course presents strategies that can help achieve alignment of sales and marketing functions on various levels of an organization.
The goal is to learn where to look for gaps in alignment and how to make improvements.
This course will be particularly useful for C-level managers who’ve embraced alignment as a goal, but are not sure where to start. It includes practical tools and specific ideas for implementation.
Who is this for?
Get a glimpse into the course
Experts
Ben Stroup
President of Velocity Strategy Solutions
Bryan Grover
Grover Consulting, Marketing Consultant, Freelance Copywriting & Content Strategy
Experts
Course curriculum
Lesson 1Created to synergize, not compete
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The journey towards alignment starts with understanding its importance and investing into identifying potential sources of misalignment.
In this lesson, we will explain how B2B organizations can embrace this goal.
Lesson 2Strategies for achieving alignment
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Once the focus on alignment is set, there are several strategies both on a strategic and operational level that can help teams close the gaps. RevOps is presented as one of the potential solutions in this lesson.
Course curriculum
Lesson 1.Created to synergize, not compete
The journey towards alignment starts with understanding its importance and investing into identifying potential sources of misalignment.
In this lesson, we will explain how B2B organizations can embrace this goal.Lesson 2.Strategies for achieving alignment
Once the focus on alignment is set, there are several strategies both on a strategic and operational level that can help teams close the gaps. RevOps is presented as one of the potential solutions in this lesson.