Selecting the right partners is a critical factor in driving growth, enhancing market reach, and achieving strategic business objectives. However, building a thriving partner ecosystem requires more than just finding well-known companies. It involves a deep understanding of business goals, careful partner profiling, and a strategic approach to recruitment and engagement. Marketers must navigate challenges such as identifying potential partners, refining the Ideal Partner Profile (IPP), assessing partner fit, and ensuring alignment with sales and marketing priorities
Partner Marketing – Profiling and Recruitment
Selecting the right partners is a critical factor in driving growth, enhancing market reach, and achieving strategic business objectives. However, building a thriving partner ecosystem requires more than just finding well-known companies. It involves a deep understanding of business goals, careful partner profiling, and a strategic approach to recruitment and engagement. Marketers must navigate challenges such as identifying potential partners, refining the Ideal Partner Profile (IPP), assessing partner fit, and ensuring alignment with sales and marketing priorities
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Experts
Shweta Jade
Strategic B2B Partner Marketing Leader | Driving Ecosystem Success & Innovation
Experts
Course curriculum
Lesson 1Assessing the need for new partners
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In this lesson, you will discover how to assess your existing partner ecosystem to determine whether re-engaging current partners or recruiting new ones is the best approach for your business goals. You’ll learn how to conduct a thorough partner audit, evaluate key performance metrics, and weigh the benefits of re-enablement versus new recruitment. By the end of this lesson, you will have the tools to make informed decisions that strengthen your partner ecosystem and support your strategic objectives
Lesson 2Refining the Ideal Partner Profile (IPP)
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In this lesson, you will gain insights into refining your Ideal Partner Profile (IPP) to ensure alignment with evolving business needs. You will learn how to translate business goals into measurable partner criteria, collaborate effectively with internal teams, and segment potential partners for targeted engagement. By the end of this lesson, you will be ready to create an IPP that guides your recruitment strategy and enhances your partner ecosystem’s effectiveness
Lesson 3Partner discovery and attraction
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In this lesson, you will learn how to navigate the partner discovery and attraction process with confidence. You will explore best practices for screening potential partners, crafting a compelling Partner Value Proposition (PVP), and ensuring alignment on expectations before finalizing agreements. By the end of this lesson, you will understand how to build meaningful, strategic partnerships that contribute to your business growth and market success
Course curriculum
Lesson 1.Assessing the need for new partners
In this lesson, you will discover how to assess your existing partner ecosystem to determine whether re-engaging current partners or recruiting new ones is the best approach for your business goals. You’ll learn how to conduct a thorough partner audit, evaluate key performance metrics, and weigh the benefits of re-enablement versus new recruitment. By the end of this lesson, you will have the tools to make informed decisions that strengthen your partner ecosystem and support your strategic objectives
Lesson 2.Refining the Ideal Partner Profile (IPP)
In this lesson, you will gain insights into refining your Ideal Partner Profile (IPP) to ensure alignment with evolving business needs. You will learn how to translate business goals into measurable partner criteria, collaborate effectively with internal teams, and segment potential partners for targeted engagement. By the end of this lesson, you will be ready to create an IPP that guides your recruitment strategy and enhances your partner ecosystem’s effectiveness
Lesson 3.Partner discovery and attraction
In this lesson, you will learn how to navigate the partner discovery and attraction process with confidence. You will explore best practices for screening potential partners, crafting a compelling Partner Value Proposition (PVP), and ensuring alignment on expectations before finalizing agreements. By the end of this lesson, you will understand how to build meaningful, strategic partnerships that contribute to your business growth and market success