Home / Courses / Driving Demand: Leveraging Thought Leadership, Community Building, and Storytelling

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In this webcast, Kaite Rosa discusses how to generate demand through creative storytelling. She unpacks how marketing is not just about promoting a product, it requires the ability to create meaningful connections and memorable experiences that resonate with an audience. 
She discusses the importance of keeping the client and their needs at the forefront of your story, whether you are launching a new product, adjusting your marketing strategy, or trying to build a community

    Marketers
    Sales representatives
    Managers
    Business owners
    1 webcast (30 min)
    1 PDF
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Who is this for?

    Business owners
    Marketers
    Sales representatives
    Managers

In this webcast, Kaite Rosa discusses how to generate demand through creative storytelling. She unpacks how marketing is not just about promoting a product, it requires the ability to create meaningful connections and memorable experiences that resonate with an audience.
She discusses the importance of keeping the client and their needs at the forefront of your story, whether you are launching a new product, adjusting your marketing strategy, or trying to build a community

    1 webcast (30 min)
    1 PDF
Illustration

Our Expert

Kaite Rosa is the Vice President of Brand and Content at Enable, where she leverages her extensive experience to build and scale brand, content, PR, and community functions for high-growth tech unicorns. Previously, Kaite led the Brand team at Axonius, where she spearheaded the multimillion-dollar campaign "Controlling Complexity," featuring Simone Biles, the most decorated gymnast of all time. Her work on this campaign earned her two prestigious Telly awards.
Kaite's expertise in executing high-impact branding and content strategies distinguishes her as a leader in the tech industry, consistently driving significant results and elevating brand presence