Email is a widely used marketing channel that allows businesses to deliver valuable insights, updates, and offers directly to clients, serving as a powerful form of outbound marketing.
This course explores techniques for creating compelling content, the advantages of audience segmentation and automation, and steps for integrating email efforts into a broader omnichannel strategy. Tailored for marketing professionals or businesses looking to boost their email strategies, our Email Marketing course offers practical skills and insights to enhance campaign effectiveness and drive results
Email Marketing
Email is a widely used marketing channel that allows businesses to deliver valuable insights, updates, and offers directly to clients, serving as a powerful form of outbound marketing.
This course explores techniques for creating compelling content, the advantages of audience segmentation and automation, and steps for integrating email efforts into a broader omnichannel strategy. Tailored for marketing professionals or businesses looking to boost their email strategies, our Email Marketing course offers practical skills and insights to enhance campaign effectiveness and drive results
Who is this for?
Get a glimpse into the course
Experts
Bukola Odunaiya
Full stack B2B/B2C marketing leader
Angela Cattin
Senior Field Marketing Leader, UKI & North America, Strada
Drew Hudgins
Marketing Coach, Strategist, and Founder of The Hudge Factor
Experts
Course curriculum
Lesson 1Email Marketing as a marketing channel
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Before implementing emails within broader marketing strategies, it is important to understand the challenges and advantages tied to using this marketing channel. In this lesson, we will explore Email Marketing as a timeless classic that is continuously evolving to stay effective in the changing landscape of B2B marketing
Lesson 2Best practices for optimizing email engagement
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Sending the right emails to the right audiences at the right times is a key aspect of effective email campaigns. In this lesson, you will discover techniques for measuring and optimizing email campaigns, as well as the benefits of using email automation to streamline outbound Email Marketing to prospective clients
Lesson 3Email Marketing as part of an omnichannel strategy
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As single-channel marketing campaigns are rarely effective, it's necessary to pair emails with other outreach methods to create a smooth buyer experience that goes beyond the inbox. In this lesson, you’ll discover more about integrating Email Marketing as a part of an omnichannel strategy, which requires the alignment of multiple teams' efforts within the organization
Course curriculum
Lesson 1.Email Marketing as a marketing channel
Before implementing emails within broader marketing strategies, it is important to understand the challenges and advantages tied to using this marketing channel. In this lesson, we will explore Email Marketing as a timeless classic that is continuously evolving to stay effective in the changing landscape of B2B marketing
Lesson 2.Best practices for optimizing email engagement
Sending the right emails to the right audiences at the right times is a key aspect of effective email campaigns. In this lesson, you will discover techniques for measuring and optimizing email campaigns, as well as the benefits of using email automation to streamline outbound Email Marketing to prospective clients
Lesson 3.Email Marketing as part of an omnichannel strategy
As single-channel marketing campaigns are rarely effective, it's necessary to pair emails with other outreach methods to create a smooth buyer experience that goes beyond the inbox. In this lesson, you’ll discover more about integrating Email Marketing as a part of an omnichannel strategy, which requires the alignment of multiple teams' efforts within the organization