Storytelling can be effectively applied to B2B marketing to position content and business offerings in a way that matches the preferences and interests of a target audience.
Throughout this course, we will give you practical ideas to consider implementing to humanize your brand, place buyers at the center of your marketing strategy, and as a result, improve the reach of your content.
Storytelling in B2B Marketing
Storytelling can be effectively applied to B2B marketing to position content and business offerings in a way that matches the preferences and interests of a target audience.
Throughout this course, we will give you practical ideas to consider implementing to humanize your brand, place buyers at the center of your marketing strategy, and as a result, improve the reach of your content.
Who is this for?
Get a glimpse into the course
Experts
Paige Arnof-Fenn
Founder and CEO of
Mavens & Moguls
Emma Westley
VP Marketing, DCX
Joseph Saunders
Content Marketing Manager, INFUSE
Michael Phelan
Principal and Founder,Go-to-Market Pros
Experts
Course curriculum
Lesson 1Stories that empower the world of B2B
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In one way or another, we are all familiar with the power of storytelling as a way to make your message relatable and get an emotional response from an audience. B2B marketing can also benefit from storytelling, but its application is a bit different – the focus is on understanding your audience and creating and delivering content that resonates with them by following the trajectory of their buyer journey and addressing their pain points in an authentic way.
Lesson 2How to win your B2B audience with storytelling
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In this lesson, you will learn how to apply storytelling structures, humor, visual elements, gamification and other aspects effectively to make your story successful in the B2B world.
Course curriculum
Lesson 1.Stories that empowerthe world of B2B
In one way or another, we are all familiar with the power of storytelling as a way to make your message relatable and get an emotional response from an audience. B2B marketing can also benefit from storytelling, but its application is a bit different – the focus is on understanding your audience and creating and delivering content that resonates with them by following the trajectory of their buyer journey and addressing their pain points in an authentic way.
Lesson 2.How to win your B2B audience with storytelling
In this lesson, you will learn how to apply storytelling structures, humor, visual elements, gamification and other aspects effectively to make your story successful in the B2B world.