You are likely to be familiar with the challenge of engaging cold prospects. While it is a much needed step in the B2B marketing strategy that can expand your client base and drive business growth, many marketers and salespeople struggle with it.
Our guest speaker, Michael Phelan, offers actionable strategies on how to ace discovery meetings, create and build trust with prospective clients, and transform cold encounters into lasting partnerships.
This webcast will also help you understand the value you can offer to your clients as early as during the discovery meetings and sustain healthy relationships throughout the entire buyer's journey
Who is this for?
You are likely to be familiar with the challenge of engaging cold prospects. While it is a much needed step in the B2B marketing strategy that can expand your client base and drive business growth, many marketers and salespeople struggle with it.
Our guest speaker, Michael Phelan, offers actionable strategies on how to ace discovery meetings, create and build trust with prospective clients, and transform cold encounters into lasting partnerships.
This webcast will also help you understand the value you can offer to your clients as early as during the discovery meetings and sustain healthy relationships throughout the entire buyer's journey
Our Expert
With over 12 years of experience as the Principal and Founder of Go-to-Market Pros, Michael Phelan specializes in uncovering B2B buyer insights and devising effective marketing and sales strategies that deliver quantifiable results. Michael has a proven track record of driving revenue growth and enhancing customer retention for startups, early-stage companies, and mature enterprises across a range of industries, including SaaS, document management, consumer electronics, healthcare IT, and telco/cable.
As a creative and accomplished sales and marketing consultant, Michael leverages his MBA and his deep expertise in product development, product management, demand generation, distribution and partnership development, eCommerce, and digital marketing to provide innovative, customized solutions for his clients. He is also a highly effective social media networker, a thought leader in sales and marketing, and a LinkedIn social selling trainer, with a top 1% LinkedIn Social Selling Index (SSI) rating and a B2B Innovator Award in 2020. Michael's mission is to empower his clients to achieve their revenue and growth goals through cutting-edge go-to-market strategies and insightful guidance