Home / Courses / The Art of Engaging Cold Prospects: Discovery Meetings & Interactions

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You are likely to be familiar with the challenge of engaging cold prospects. While it is a much needed step in the B2B marketing strategy that can expand your client base and drive business growth, many marketers and salespeople struggle with it.

Our guest speaker, Michael Phelan, offers actionable strategies on how to ace discovery meetings, create and build trust with prospective clients, and transform cold encounters into lasting partnerships.

This webcast will also help you understand the value you can offer to your clients as early as during the discovery meetings and sustain healthy relationships throughout the entire buyer's journey

    Marketers
    Sales representatives
    Managers
    Business owners
    1 webcast (45 min)
    1 PDF
Illustration

Who is this for?

    Business owners
    Marketers
    Sales representatives
    Managers

You are likely to be familiar with the challenge of engaging cold prospects. While it is a much needed step in the B2B marketing strategy that can expand your client base and drive business growth, many marketers and salespeople struggle with it.

Our guest speaker, Michael Phelan, offers actionable strategies on how to ace discovery meetings, create and build trust with prospective clients, and transform cold encounters into lasting partnerships.

This webcast will also help you understand the value you can offer to your clients as early as during the discovery meetings and sustain healthy relationships throughout the entire buyer's journey

    1 webcast (45 min)
    1 PDF

Expert

Illustration

Michael Phelan

Principle and Founder, Go-to-Market Pros