SMM & Influencer Marketing
Social Media Marketing (SMM) has huge potential for efficiently connecting B2B brands with their target audiences and boosting Demand Generation.
This course will outline strategies for maximizing SMM efforts and provide guidelines for finding and building relationships with B2B influencers.
Who is this for?
Get a glimpse into the course
Experts
Al Cadena
Global Client Executive,
LinkedIn
Dennis Yu
CTO, Blitz Metrics
Experts
Course curriculum
Lesson 1Social Media Marketing for B2B
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In this lesson, we'll discuss why B2B marketers should use social media channels and what factors to consider when selecting platforms, as well as which tools and tactics can improve your brand’s social presence on LinkedIn, and what’s important to remember while developing content for SMM.
Lesson 2Influencer Marketing in B2B
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Finding the right influencer who fits well with your brand can be a true challenge. After all, both external and internal influencers must be able to authentically represent your brand values and message to their audience.
In this lesson, we will give you tips for finding a B2B influencer who can bring your brand's message to life and connect with your target audience in a genuine and effective way.
Course curriculum
Lesson 1.Social Media Marketingfor B2B
In this lesson, we'll discuss why B2B marketers should use social media channels and what factors to consider when selecting platforms, as well as which tools and tactics can improve your brand’s social presence on LinkedIn, and what’s important to remember while developing content for SMM.
Lesson 2.Influencer Marketing in B2B
Finding the right influencer who fits well with your brand can be a true challenge. After all, both external and internal influencers must be able to authentically represent your brand values and message to their audience.
In this lesson, we will give you tips for finding a B2B influencer who can bring your brand's message to life and connect with your target audience in a genuine and effective way.